Our Story

Our Story

Welcome to Miju


I’m Ana, a mum of two from Melbourne, Australia.

I started this small business from home in 2022 as a little side hustle to keep me busy, I’ve always wanted to start a little business for myself.

I have worked in retail for years and have always had a love for women’s and children’s fashion. 

After being a stay at home mum when my second child was born, I had that urge to start something myself and so that’s when this all began.

The name Miju comes from my children’s names so it feels special to me. I started off with my own collection on here hence “the label” part. I also wanted to eventually incorporate other small businesses that aligned with my views, which we now have several other small businesses we adore and know you will too!

The pieces we have are thoughtfully chosen and created with love.

Thank you for being here and supporting not only my passion but my family too. 

We hope you love our pieces as much as we do!

Ana x